How Infographics Help Small Businesses Market Themselves Online

RISE OF SMALL BUSINESS WITH HELP OF INFOGRAPHICS

What are INFOGRAPHICS?

Infographics are graphic visual techniques to convey complex topics using a visual approach instead of long paragraphs of text or copy. A complex data/message can be broken down to a simple diagram or chart making it more exciting for viewers to give it a read. This creates a more engaging user experience.

HOW DOES INFOGRAPHICS HELP SMALL BUSINESSES ONLINE?

 

Catch target audience

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Humans are visual creatures and therefore are attracted towards visual element of information. Therefore maximize visual displays.

90% of information transmitted to the brain are visuals & Processed 60,000 X faster then usual text message

 

Increase brand awareness

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A short infographic can be quickly and easily appealing to the target audience, such as an attractive logo, website. Publishers who use infographics increase traffic an average of 12% more than who do not.

 

Global popularity

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Consumers and websites love infographics. Sharing and publishing infographs on social media or on websites draw attention making it globally viewable.

 

Make your content go viral

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MDG advertising highlights that information in form of images or graphics generates 94% more views than simple text. Also, press reports with photograph and videos increases views by 48% and by 14% with photographs alone.<

 

Tool to educate and inform

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Contents presented can be easily interpreted with use graphs, diagram, charts or photographs. Content of this nature involves research. This highlights to the viewers that the publisher is an expert in this field.

 

Helps consumer in decision-making

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Visuals empower the consumers. It keeps them informed about product usage and other specifications that ease the decision-making time. 60% consumers prefer watching short clipping on “how to use new product” than a two page write up.

 

Infographics provide SEO Benefit

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Good piece of information when coupled with infographics is a winning Search engine optimization strategy. While many SEO strategies and methods come and go infographics shall remain a great marketing tool providing SEO benefits.

 

Growth in Social media and blog following

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Photographic contents attracts attention on social media allowing more likes, comments and followers. Research from Heidi Cohen and Dan Zarrela justifies this fact that there would be 37% increase in target customer engagement if post includes graphs or infographs.

 

Easy to Track With Analytics:

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Infographics can easily be tracked by embedding code on it. Helps analyze how many times online user viewed, shared, clicked and other relevant information.

 

Go beyond Digital Marketing

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Infographs are not restricted to digital marketing, has limitless boundaries. Infographs can stretch itself to offline marketing such as print media (brochures, standees, hoardings) that also reaps amazing results.

Sources:
  • Jason Lankow, Josh Ritchie, Ross Crooks (2012). Infographics: The Power of Visual Storytelling
  • Stanford Persuasive technology Lab
  • Van Slembrouck Paul, “Analyzing the Top 30 Infographics on Visually”, June 2012.
  • Digital Marketing Institute, “How to create viral inforgrphacis”, November 2011.
  • 3M Corporation
  • Zabisco
  • PriceGrabber
  • MarketingSherpa

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