THE HISTORY OF WHITEBOARD ANIMATIONS AND THEIR RELEVANCE TO SMALL BUSINESS
What Is Whiteboard Animation?
Whiteboard animation is a process of narrating a creative story in a fun way to explain a product or service. The pictures are drawn on a whiteboard by an illustrator who records themselves in the process of their artwork. It’s also commonly known as “video scribing”, which refers directly to the motion of drawing (scribing) being captured on film.
A little history!!
Humans are visual beings. Whiteboard animation has become mainstream now but its true origin, can be traced back to caveman era. Those cavemen (and cavewomen!) would draw on the walls to illustrate points. Animation has been a tool for communication ever since.
……However, the first whiteboard commercials were from the American postal service UPS, approximately five years ago. Although very different from then, it has now become a worldwide trend. It has a presence in 109 countries around the world and the number is rapidly increasing. Companies irrespective of their size or sector are adopting this style into their modus operandi.
Why small business should adopt whiteboard animation?
Here are five reasons why :
Unique, creative and consumer friendly are vital marketing traits of a successful small business or a start-up. Whiteboard animation is a value to both the customers and the business.
There is nothing much one can do with a written sales page or other type of video. Drawing allows the artist to depict anything that their mind can conceive, which can convey the message in a way that the viewer understands.
Potential customers are impressed with unusual, simple and engaging video. Impressed customers remember the company and product/service. Also goes a step further to spread the word.
No one is too old or mature to appreciate some cartoons, pictures and videos.Visuals are processed 60,000X faster.90% of information transmitted to brain are visuals.
Increase Consumers are getting smarter by the day. Today, old school full-of-pitch marketing tactics seldom work. If you are able to impress them with your idea, they are likely to respond to your call for action.
- Halliday, Josh (21 October 2011). Internet users get animated about RSA short film series, The Guardian.
- 3M Corporation and Zabisco
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