We blog about several subjects that we find interesting.

Blog Posts

  • TUE 9 image description

    Video Template for Realtors®: Skyrocket Over Rivals – Sell More Homes!

    If you are a Rookie Realtor or a seasoned real estate agent who just wishes he had a creative edge to draw in more buyers and sellers do we have a surprise for you! Check out our latest pre-built promotional video that you can use on your own website and social media. All we need […] Read more...

  • MON 11 image description

    Why a Kindle e-book is becoming a new “business card” for small business owners

    William Boot, the hero in Evelyn Waugh’s classic, Scoop, would be lost in the fast-emerging digital information era. The plodding Boot, sent to the fictional African state of Ishmaelia, was equipped with a cleft stick to send messages and the telegraph to transmit his stories to The Beast, a London newspaper. Nowadays, people send their […] Read more...

  • FRI 8 image description

    How Kindle Publishing is changing the marketing landscape for small business owners

    This little piggy went to market, This little piggy stayed home, This little piggy had roast beef This little piggy had none, And this little piggy went wee wee wee all the way home   The digital explosion has created a marketplace those little pigs could never have imagined. And it’s one that small businesses […] Read more...

  • FRI 24 image description

    How to Publish Your First Kindle Book: Hard Lessons Learned!

    “Fools rush in where angels fear to tread.” Those are Johnny Mercer’s lyrics to the popular song by American composer Rube Bloom. The jury is out on whether I will join the heavenly angels, but I have to plead guilty to a habit of rushing in when caution would have been the better path. I […] Read more...

  • TUE 21 image description

    10 Marketing Reasons Why Small Businesses Fail in America

    “Get on the bus, Gus,” I told a guy who asked me why he was battling to survive in the small business world. “What bus?” he asked. “It’s not the one Paul Simon sang about in Fifty Ways To Leave Your Lover,” I replied. “It’s the digital bus. The way of communicating information has changed, […] Read more...

  • MON 8 image description

    The Wildcard

    A poem written by us dedicated to wildcards in marketing. Step outside the monochrome blockade, Draw your hand, Play your Wildcard and tame that wild web space. Say goodbye to convention; the information age; the cookie cutter; You are now entering the age of imagination; of possibilities yet to be had; of moves yet to […] Read more...

  • WED 13 image description

    Instant Articles: Facebook Game Changer for Small Businesses

    In what we consider a revolutionary development in content marketing, Facebook has broken the rules and created a new way for high-quality publishers to display, share and distribute content to their audiences that goes well beyond news organizations and affects small businesses in profound ways. Facebook calls it Instant Articles, a special internal platform that […] Read more...

  • FRI 8 image description

    Is your Business Mom-Friendly?

    According to Google, when moms have those I-want-to-know, I-want-to-go, I-want-to-buy, I-want-to-do moments, they often turn to YouTube. So much so that moms say they visit YouTube more than any other site or app for online video. Why is this important to small businesses? Because, said the search giant, it is an opportunity for brands to […] Read more...

  • SUN 3 image description

    How Did BuzzFeed Harvest One Million Email Subscribers?

    Buzzfeed, a social news and entertainment company, achieved the remarkable feat of harvesting over one million email subscribers in 2014 alone. But, how exactly did they do it? We identified at least 20 key steps the initial one-man newsletter department took to reach this stratospheric email marketing accomplishment. The key lesson here is that if […] Read more...