Archive for the ‘EMAIL MARKETING’ Category
“Get on the bus, Gus,” I told a guy who asked me why he was battling to survive in the small business world. “What bus?” he asked. “It’s not the one Paul Simon sang about in Fifty Ways To Leave Your Lover,” I replied. “It’s the digital bus. The way of communicating information has changed, […] Read more...
Buzzfeed, a social news and entertainment company, achieved the remarkable feat of harvesting over one million email subscribers in 2014 alone. But, how exactly did they do it? We identified at least 20 key steps the initial one-man newsletter department took to reach this stratospheric email marketing accomplishment. The key lesson here is that if […] Read more...