Is your Business Mom-Friendly?
According to Google, when moms have those I-want-to-know, I-want-to-go, I-want-to-buy, I-want-to-do moments, they often turn to YouTube. So much so that moms say they visit YouTube more than any other site or app for online video.
Why is this important to small businesses? Because, said the search giant, it is an opportunity for brands to perfect their video marketing channels in the age of social media and mobile phones. If you are not yet taking advantage of YouTube, Pinterest, Instagram and Vine, you may be losing out on one of the biggest ways to generate leads online.
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